Over three years at Razorfish, I was a key member of the Marketing team for Texas Children’s Hospital, leading and supporting creative efforts across digital, social, print, and OOH. I developed campaign assets ranging from programmatic display banners and paid social carousels to full-page print ads featured in Austin Monthly, The New York Times, and the Houston Business Journal.
I also designed traditional and animated billboards, retouched photos for use across platforms, and built internal deck templates to support brand consistency. Notably, I developed original messaging and visual direction for a record-breaking paid social campaign that outperformed benchmarks by 275%.