USNWR Pre-Voting Campaign 2024
Art Director
Razorfish
2024
This campaign was developed for Texas Children’s Hospital to promote its annual U.S. News & World Report (USNWR) rankings—where physicians across the country vote on top hospitals by specialty. The work rolled out in three phases: a pre-voting campaign to build awareness, a voting campaign to drive participation, and an announcement campaign to share the results.
We landed on “Restlessly Innovative” as a unifying campaign line—one that could flex across service lines while capturing the hospital’s forward-thinking spirit. Visually, this campaign pushed the brand system further than usual, introducing a vibrant gradient using two of our secondary brand colors. The look and feel established here served as the foundation for the voting phase, which was later executed by a separate team.
Paid social assets launched across Facebook, Instagram, and LinkedIn.
I developed this work as part of a creative team at Razorfish, alongside Logan Donaldson (Sr. Copywriter), Kyle Eby (Associate Creative Director), and Caitlin Steever (Creative Director).
To the right are examples of social carousel assets, with display banner sets shown below. While Razorfish has produced a robust library of custom photography for Texas Children’s Hospital through ongoing shoots, not all service lines have been captured to date. In cases where suitable imagery wasn’t available, I supplemented with carefully selected stock photography to maintain visual consistency and quality across the campaign.