USNWR Pre-Voting Campaign 2024



Art Director
Razorfish
2024

Restlessly Innovative – USNWR Campaign
This campaign was developed for Texas Children’s Hospital to promote its annual U.S. News & World Report (USNWR) rankings—where physicians across the country vote on top hospitals by specialty. The work rolled out in three phases: a pre-voting campaign to build awareness, a voting campaign to drive participation, and an announcement campaign to share the results.

We landed on “Restlessly Innovative” as a unifying campaign line—one that could flex across service lines while capturing the hospital’s forward-thinking spirit. Visually, this campaign pushed the brand system further than usual, introducing a vibrant gradient using two of our secondary brand colors. The look and feel established here served as the foundation for the voting phase, which was later executed by a separate team.

Paid social assets launched across Facebook, Instagram, and LinkedIn.
I developed this work as part of a creative team at Razorfish, alongside Logan Donaldson (Sr. Copywriter), Kyle Eby (Associate Creative Director), and Caitlin Steever (Creative Director).

Social & Display Executions
To the right are examples of social carousel assets, with display banner sets shown below. While Razorfish has produced a robust library of custom photography for Texas Children’s Hospital through ongoing shoots, not all service lines have been captured to date. In cases where suitable imagery wasn’t available, I supplemented with carefully selected stock photography to maintain visual consistency and quality across the campaign.




©2018—’25