Jesse Hu Jenkinson

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USNWR Pre-Voting Campaign 2024



Art Director
Razorfish
2024

This is campaign created for Texas Children’s Hospital to promote the hospital USNWR (US News and World Report) ranking. Every year physicians rank hospitals across the country for various medical specialties. The campaign unfolds in three parts. First comes the pre-voting campaign, then the voting campaign, and finally the announcement campaign. 

With this campaign we settled on the hook “Restlessly innovative” as a campaign slogan that could be attached to every service line for the hospital. These campaigns are also an opportunity to push and stretch the brand’s look beyond our normal work streams which came through here in the form of a gradient created with two of our supporting brand colors. This campaign also established the look that was followed for the voting campaign that another team executed. The paid social assets went live across Facebook, Instagram, and LinkedIn.

I created this work as part of a creative team comprised of Logan Donaldson (Sr. Copywriter), Kyle Eby (Associate Creative Director), Caitlin Steever (Creative Director).
To the right are a few examples of the social carousel executions and below are the display banner sets. Razorfish has done a series of photoshoots for Texas Children’s to build up a library of high quality commercial photography but this has yet to encompass every single one of the hospital’s many business service lines. When I could not find any images within our library that matched the service line, I fell back upon stock photography.



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